NewsGuard

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Logo NewsGuard
Name
NewsGuard
Founded in
2018
Location
New York City, USA
Employees
around 40
Methodology
Demonetisation, prebunking
Funding
Private investors, donations, revenue from services provided

NewsGuard is a US-based company that sells tools to counter mis- and disinformation for readers, brands, and democracies. 

NewsGuard features a wide variety of products to counter mis- and disinformation on various levels. They maintain a repository of the top false claims circulating online worldwide and provide trust ratings for news sources representing almost 95% of online engagement based on nine transparent and apolitical criteria. In addition, NewsGuard also offers brand safety services for online advertising to prevent falling for misinformation, as well as a media intelligence dashboard that allows users to browse NewsGuard’s ratings, receive alerts about changes in the news and information environment, and stay on top of emerging false narratives and disinformation risk areas. 

With the help of a staff consisting of trained journalists and information specialists, in combination with the employment of a variety of AI tools, NewsGuard has positioned itself at the forefront of fighting disinformation while simultaneously creating a business model that allows for sustainability and a lasting impact on the health of information ecosystems. 

Since 2020, NewsGuard has been sharing its reports with the World Health Organisation (WHO) to counter online misinformation about COVID-19 and vaccines, as well as with the European Commission. These collaborations are prime examples of how the private sector and public entities can join forces, benefit from each other, and counter disinformation together. 

NewsGuard was founded in 2018 and is funded by private investors as well as revenue from the services provided. 

Organisation website: NewsGuard – Transparent Reliability Ratings for News and Information Sources (newsguardtech.com) 


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