Media Monitoring Africa
Media Monitoring Africa (MMA) stands as a pioneering force in the African media landscape, dedicated to fostering accountability and accuracy in information dissemination. Established in 1993 with its headquarters in Johannesburg, South Africa, MMA scrutinises media content to uphold journalistic integrity and counter the spread of misinformation.
Since its inception, MMA has undergone a significant expansion, bolstered by its foray into digital media monitoring and social media analyses. With a team of over 50 professionals spanning the continent, MMA serves as a beacon for initiatives aiming to fortify the credibility of public discourse and media ethics. MMA’s influence is palpable through its extensive network of media monitors and analysts, propelled by initiatives like the Media Monitoring Africa Network. Moreover, MMA’s impactful initiatives, such as the Isu Elihle Awards, recognise and celebrate outstanding journalism that promotes social justice and human rights.
Additionally, MMA is at the forefront of promoting media literacy and digital citizenship among youth through initiatives like the Web Rangers program, empowering the next generation of media consumers to critically engage with information online.
Furthermore, MMA has navigated the challenges of financial sustainability adeptly, drawing support from diverse funding streams including grants, philanthropic donations, and revenue generated from subsidiary ventures like Media Research Africa. As a pioneer in media monitoring and analyses, MMA continues to shape the narrative landscape, promoting transparency and accuracy in African media.
With an annual budget exceeding 2 million EUR (approximately 40,000,000 Rand), MMA remains committed to its mission of upholding the integrity of information and nurturing democratic discourse across the continent.
Organisation website: About MMA – Media Monitoring Africa
